About Us

Welcome to CrabCove – your ultimate destination for all things seafood! Established with a deep passion for the ocean’s bounty, our mission is to bring you the finest selection of high-quality seafood products, while promoting sustainable fishing practices and the protection of aquatic ecosystems.

Our Mission

At CrabCove, our core mission is to provide seafood enthusiasts, curious consumers, and culinary aficionados with an unrivaled online experience dedicated to the world of seafood. We strive to deliver wide-ranging content, guidance, and access to products that meet the highest standards of freshness, flavor, and sustainability. Through our platform, we aim to educate, inspire, and empower our audience to make informed choices about their seafood consumption.

Our Vision

Our vision for CrabCove is to become the go-to online destination for seafood enthusiasts worldwide. We aspire to instill a love for sustainable seafood, while fostering a community that promotes responsible ocean stewardship. By guiding individuals on their seafood journey and highlighting the beauty of our oceans, we hope to contribute to a thriving and sustainable future for all marine life.


Founded in 2015 by the visionaries Michael Morrison and a small team of passionate seafood lovers, CrabCove began as a humble seafood market in a coastal town. Recognizing the immense challenges faced by the fishing industry and the alarming decline of marine species, Michael was determined to offer a solution and make a positive impact.

Driven by their mission, Michael and his team spent years forging relationships with sustainable fisheries around the globe. By establishing direct pathways from the catch to the consumer, they ensured that only the finest products reached their shelves, alongside knowledge of the industry practices that were shaping the world.

Michael Morrison – A Force Behind Our Vision

Michael Morrison, the dynamic individual behind CrabCove’s bold vision, comes from a background deeply rooted in the seafood industry. Born into a family of fishermen, he possessed an innate understanding of the oceans and the fragility of their ecosystems from a young age. In his career, Michael has been a vocal advocate for sustainable fishing practices and has continuously championed the cause of marine conservation. Fuelled by unwavering determination, Michael brings his extensive knowledge and expertise to the thriving CrabCove community.

Our Website

The creation of the CrabCove website represents a pivotal moment in our ongoing mission to raise awareness about sustainable seafood practices. Through this platform, we aim to reach a wider audience and engage with individuals, sharing our knowledge and expertise freely. Our website is the foundation of our virtual community, offering detailed information, resources, and a wealth of groundbreaking seafood content.


The objective of our website is to empower and educate individuals about sustainable seafood choices. Through detailed articles, informational guides, and updates from around the seafood industry, we strive to be the trusted source of information for seafood enthusiasts, passionate cooks, and individuals with a vested interest in preserving the oceans.

Target Audience

CrabCove’s online platform is designed to cater to a diverse audience. We welcome seafood aficionados, professional chefs, food bloggers, and everyday consumers who want to delve deeper into the world of seafood. Our content aims to appeal to beginners seeking guidance, as well as those well-versed in the art of crafting marvelous seafood-based meals. By catering to this wide array of individuals, we hope to build an inclusive community connected by our love for responsible seafood consumption.

Unique Value Proposition

What sets CrabCove apart is the dedication of our team. We have carefully curated a talented group of industry editors and experienced professionals, all committed to the art of promoting sustainable seafood practices. Leveraging their extensive knowledge, our team ensures accurate information, engaging content, and reliable guidance. Consequently, our audience can trust both the authenticity and the authority of the content we produce.

With this steadfast commitment, CrabCove brings a unique and invaluable resource to its audience, combining passion, sustainability, and the celebration of the seafood delicacies our oceans offer.

Join us on this exciting journey as we ignite a profound appreciation for seafood, sustainable fisheries, and the preservation of our precious marine ecosystems. At CrabCove, we firmly believe that every choice we make can contribute to a healthier future for the world beneath the waves.

If you have any questions, please Contact Us.

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